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Newsmaker Interview 5/16/2011
Monday, 16 May 2011 08:27

James Folmer
The Desert Sun

6:50 AM, May. 16, 2011|

Greg Pettis is a councilman in Cathedral
City and chairman of the Riverside County
Transportation Commission (RCTC).

Born and raised in Duarte, Pettis has lived
in Cathedral City since 1979. After nearly
15 years in the hospitality industry, Pettis
was elected to the City Council in 1994.

Pettis is managing director of the Institute
for Environmental Sustainability at the Cal
State San Bernardino campus in Palm
Desert and a Realtor with Coldwell Bank.
Pettis also has served as the executive
director of the Palm Springs Youth Center,
president of Cathedral City's Rotary Club
and Desert Business Association and board
member of United Cerebral Palsy of the
Desert and the Coachella Valley Mountains
Conservancy.

Pettis received a bachelor of arts degree
from Azusa Pacific University in 1977 and a
MBA from the University of Phoenix. He
lives in the Cove neighborhood.

question: As chairman of the Riverside
County Transportation Commission, you are
leading the campaign to launch daily
Amtrak service from the Coachella Valley to
Los Angeles in 18 months and two daily
trains in 36 months. What's your level of
confidence that this will happen?

ANSWER: I feel very good that this can be
accomplished. Amtrak has made it clear to
the Coachella Valley Association of
Governments and RCTC that they want the
initial daily service to take place. This will
not cost any public or private subsidy to
take place — only successful negotiations
with Union Pacific Railroad that Amtrak is
already having. All studies that have been
done to date have shown that this would be
a major economic driver for the valley,
both in tourism but also in providing access
to the job markets in Los Angeles and
Orange counties to our residents.

The probability of the second daily train
becomes more realistic now that Indio has
resolved the lawsuit over their
transportation center. I would encourage

the cities with a potential of a permanent
station (Palm Springs, Rancho Mirage and
Indio) to begin to look at what the
requirements are for renovation of existing facilities

and new construction and what the
financing for those improvements might be.


The City Council voted Wednesday night to
spend $100,000 to help the Ice Castle o
pen. For a city wrestling with its budget, is
this appropriate use of taxpayer money?

This is a loan only, not a gift. I think it is
important to make that distinction. Also, it
is a market rate loan, meaning the city will
be charging interest on the loan and at a
rate higher than we get with our current
investments. Additionally, the Desert Ice
Castle building has been put up as
collateral with no other debt against it. That
is significant protection for our residents.Normally,

I would say that this type of loan
would not be what any city should do.
However, Cathedral City has participated in
financial arrangements over the years with
two other business ventures that have been
highly successful, Big League Dreams and
the Cathedral City Auto Center.

The Auto Center provides the vast majority
of our sales tax revenue and is the largest
employer in the city. Big League Dreams
provides needed recreational opportunities
for young and old alike, is a tourist
destination and has been the catalyst for
other businesses to come to town.

Desert Ice Castle is owned by a very
successful man, Anthony Liu, who will bring

a top-of-the-line recreation and training
facility to the valley. Our families will be the
long-term beneficiary of this and if
Cathedral City is nothing else, it is about
families.

The city is negotiating for a hotel next to
the civic center. We're told it won't have the
golf course that was originally planned but
it will have a spa, casitas by the pool and
will cater to weddings. We're also told it
won't be a Sheraton. Do the plans meet
your expectations?

At this point it will still be a Sheraton flag.
The city has a contract with Starwood for
the Sheraton name. That is not to say that
there may not be a change prior to
construction and opening but it is still
envisioned as a Sheraton.

The developer that the city and our
Redevelopment Agency has contracted
with, Bob Sonnenblick, has an established
track record of building high-end hotel
properties. One nearby is the Lowes Hotel
in Santa Monica. It is simply stunning.

This hotel will have meeting space as well
as the spa, casita, etc., that you m
entioned. Weddings will certainly be
there, but also union conventions, service
organization conferences and more.

Mayor DeRosa and I sit on the council
subcommittee reviewing this project and a
re very pleased with the work that Mr.
Sonnenblick has done and look forward to
the day we can break ground.

You have voted for funding of several
events — $10,000 for the duathlon,
$10,000 for the grand opening of the Ice
Castle plus $8,000 to have the city logo on

the ice, and $20,000 for the Independent
Music Summit. Will these turn out to be
worthwhile city investments?

The Cathedral City General Fund budget
has about $100,000 for marketing
purposes. Some years we do not spend it
and other years there are worthwhile
projects that come forward. This is one of
those years.

While I disagreed with the Council majority
and voted against the logo under the ice, I
did agree with the other decisions. We do
not have major golf tournaments like the
Hope or large tennis events as they do
down valley, but we do have events and
activities that can help in promoting the
name of Cathedral City. The one's
mentioned do that.

The duathlon is an established event that
has been on hiatus and is coming back.
Thousands have attended in the past and
we are encouraged with the planning so

far. Desert Ice Castle will be a major draw
from throughout the valley and Inland
Empire and the Independent Music Summit
has the potential to be a major attraction
for those in the music industry that are
behind the scenes; producers, writers,
agents, etc.

We have also participated for the first time
in the valley's Restaurant Week.

Cathedral City may not be as flush as some
of our eastern neighbors but we are proud
of what occurs in our community and want
to make sure everyone knows!

The city added a penny to its sales tax last
June. Will this balance the budget this year
or do you anticipate more layoffs and
reductions of services?

The budget will not be balanced this year.
The sales tax increase certainly is helping
keep from falling further back, but the
State of California continues to find ways to
slice away at money that should be spent
here on local services and we are still

feeling the bite of the national recession.

Home sales are beginning to inch up and
our commercial vacancy rate is falling. We
are very encouraged that we will see the
next 18 months be a period of growth
helping us achieve stability again.

I think that is true of every city in the valley.
We are not out of the woods yet, but
certainly can see the end of the forest.

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